I Built Too Much. Here’s What I’m Cutting, and What I’m Scaling Instead

What +100 coaching clients, 400 coaching hours, standing up a community, two cohorts, and a year of building with AI taught me about creating a simpler business that can do more.

This year, I ran a $99 offer: four coaching sessions for $99.

More than 100 people took me up on it in twelve days.

I ended up delivering more than 400 hours of coaching.

During those same months, this newsletter became a Substack bestseller. I launched two course cohorts. I opened a community on Skool. I started building my own software to help me run my…